Direct Mail Designing Costs
- annb0688
- Nov 11, 2022
- 1 min read
Direct mail design is an essential part of any marketing campaign, and the amount you pay for this process will affect your ROI. While many companies choose to design their own direct mail pieces in-house, you can also outsource this work to a professional. The cost of copywriting and design varies according to the length of the piece and the amount of experience of the copywriter. A professional copywriter can charge anywhere from $100 to $2,000 per piece.
Direct mail costs are also impacted by the format of the piece. For example, a small postcard will cost less than a large letter. Many marketers choose smaller formats in order to keep costs low. However, research has shown that larger formats provide higher ROI. It is important to choose the right format based on your message. A short, simple message can be delivered in a postcard, while a complicated idea will need a more elaborate format.
Direct mail design costs will vary based on the size, complexity, and quality of the design. Some agencies charge $150 per piece, while others charge up to $1,000. The cost of designing a direct mail piece will also depend on how you decide to use stock images, custom photographs, and other resources. Many printers will offer discounts if you order more than a few thousand pieces.
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